Developing iOS apps begins with clarity about the users, the app's purpose, and the problem to solve in the initial release. A thorough discovery phase helps define the MVP scope, select the proper architecture, and avoid features that seem impressive on paper but don’t improve real usage.

Once the foundation is established, attention turns to interface behavior, performance, and stability across iPhone models and iOS versions. Consistent navigation patterns, careful state management, and well-planned integrations (payments, authentication, analytics, backend APIs) make the product easier to maintain and scale after the App Store launch.